Gamification is quickly emerging as a strategic weapon for driving participation, loyalty and engagement. But in an industry diluted with various terms and mechanisms, the definition and strategy behind the implementation of game mechanics has been lost. Successful gamification is about knowing your audience, understanding the basics of game development and integration, and using that knowledge to motivate your customers. In this session, Molly Kittle, director of creative strategies and insights at Bunchball, will take businesses back to the basics and discuss how to use gaming elements in order to drive an effective gamification campaign.