You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


Session Name:

Running Supply Chains is Like a Massively Multiplayer Online Game


Supply chains by definition involve many different companies each with their own interests and agendas. Yet they must find ways to work together because individual company success depends on the success of the supply chain as a whole.

In this session, business agility expert Michael Hugos presents a case study from his work where he applied gaming principles to turn the operation of a 5,000 store supply chain into a massively multiplayer online game. The surprising success this achieved fueled creation of a next-generation game-based supply chain system, SCM Globe, which he will demonstrate. How it was built and how it is compatible with the workflows and tech stacks of modern day enterprises is addressed.

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • GDC 2012
  • Michael Hugos
  • Center for Systems Innovation
  • free content
  • Game IT Summit
  • Other