|Session Name:||Conquering European Localization|
|Speaker(s):||Miguel A. Bernal-Merino, Danica Brinton, Flor Garcia-Ruiz, Nadine Martin, Patrick Sweeney|
|Company Name(s):||University of Roehampton, LocLabs, Bioware, Sony Computer Entertainment Europe, ReedSmith|
|Track / Format:||Localization Summit|
Europe is a great market for games but it is made up of many cultures, tastes and jurisdictions. How does one succeed in this fragmented territory? Localization is an enabler but not the full story. In a world where online, social and mobile games are redefining the market, how will your next game succeed? Do you go for a full assault targeting many countries and languages or be more selective? Hear reps from Sony and EA discuss their strategies on addressing the European market. Patrick Sweeney senior counsel from ReedSmith will join the discussion to give advice on negotiating the legal hurdles and how you could benefit from government aid.