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Session Name:

Effective Art Development in Social/Mobile Gaming [SOGS Design]


This session is most suited for: Artists (2D, 3D, Vector), Art directors, Art managers/producers, and Executives interested in learning more about art development in social/mobile gaming. The session is divided into 2 parts:

1. A look into recent trends and evolution of art in social and mobile gaming
- Examine the progression of art in social/mobile games both past, present and future
- How art affects retention on initial installs and improves monetization

2. Effective art management
- Common traits to look for in a good art director
- A look at effective style guides and art bibles
- Improve feedback and revision process

Additional touch points will include; Globalization, art management challenges, suggestions for low budget art development, artist motivation techniques and how to effectively deal with external art developers.

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  • GDC 2012
  • James Zhang
  • Concept Art House
  • free content
  • Social and Online Games Summit
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