This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Keys to the Asian Market [SOGS Business]|
|Company Name(s):||PopCap Games|
|Track / Format:||Social and Online Games Summit|
Asia is a tantalizing, yet elusive market for western game companies to reach. We are titillated by tales of online mobile or social games making millions of dollars per month in China, Korea, or Japan, yet success stories of western companies entering Asia are rare. Attend this talk to survey the key Asian markets, review the mobile or social platforms that matter, learn how they differ from similar platforms in the west, and receive tips on how western game developers can tap into each.