|Session Name:||Cross-Platform Games Monetization in Western and Emerging Markets (Presented by Digital River)|
|Track / Format:||Monetization|
Where to go next? The explosive global growth of online, mobile and social gaming has dramatically increased the potential routes game companies can take to acheive success. Do I extend my successful game or IP to new platforms, or do I localize it and focus on conquering new regions? Or both? What does cross-country, cross-platform market data from 13 countries tell me about my monetization opportunities? Peter Warman, CEO and co-founder of Newzoo, a market research and consulting firm focused on the games industry, will match fresh market data and views on the future with solutions to common challenges to make your life a little easier.