Join a panel of industry experts as they share their experiences as they navigated the transition from one-time sale and subscription monetization models to F2P. Key considerations include revenue management, game design and development, consumer acceptance, messaging, and more. This panel will be moderated by David Reitman, senior director, Digital River. He will be joined by Bjorn Book-Larsson, chief operating officer and chief technology officer, GamersFirst, and Bill Wang, vice president, Perfect World, among others.