After CrowdStar's huge success on Facebook, they're pushing boundaries to conquer the next social gaming frontier. Peter Relan, CrowdStar's CEO, believes there is no limit to the cross-pollination potential between platforms, international markets and demographics in the sphere of social gaming. Developers need to start thinking beyond just Facebook. To stay competitive they need to reach for multiple platforms in multiple countries. With sights set on the future of web 3.0, Peter will discuss the potential for social gaming universality and explain the logic behind his theory that it's possible to draw one billion users to a single game.