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Session Name:

$100,000 Whales - An Introduction to Chinese Browser Game Design


Over the past several years, while Western game developers have been busy developing for social and mobile platforms, Chinese developers have been churning out web-based browser games by the thousand. Despite having comparatively short lifespans, these games' unbelievable monetization power has led to the birth of a whole new class of "whale" spenders. From "rolling servers" to Chinese-style promotions to rapid "shanzai'ing", improve your own games by learning some of the successful design techniques being used in the soon-to-be world's largest gaming market.

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  • GDC Europe 2012
  • Jared Psigoda
  • Reality Squared Games
  • free content
  • Game Design
  • Design