|Session Name:||Facebook Developer Day: Driving Installs and Re-Engagement with Open Graph (Presented by Facebook)|
|Track / Format:||Game Design|
Open Graph has driven installs for fast-growing mobile games like SongPop and has been a source of significant re-engagement traffic for popular games like Marvel's Avenger's Alliance. In this talk, Gareth Morris, Facebook Partner Engineer for games, shows you techniques and best practices for using Open Graph to acquire new users and keep existing users coming back to your game. Learn how to differentiate your game by creating meaningful custom stories for news feed and Timeline.