|Session Name||Facebook Developer Day: Turning Players into Payers: Best Practices for Monetization (Presented by Facebook)|
|Track / Format||Game Design|
The most successful games on Facebook aren't always the ones with the most users. Developers like KIXEYE are outside of the top 10, 20, and 50, and are making millions of dollars a year by finding a meaningful and engaged audience. Colin Creitz, Facebook Partner Engineer for games & payments, takes you through best practices of how to monetize your game using features like subscriptions, displaying a user's local currency, promotions for converting players into payers, and other techniques that game developers have used to grow their businesses with Facebook.