You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


The Number One Educational Resource for the Game Industry

Session Name: Pitching to Publishers: How to Impress and What to Avoid
Speaker(s): Pete Smith
Company Name(s): Sony XDev Studio Europe
Track / Format: Business, Marketing and Management

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

This session is by an experienced executive producer at XDev - the external development arm of Sony Europe who has been pitched at hundreds of times. The presentation will outline what publishers are looking for from internal and external game developers. What they need to convince them in terms of the game idea, innovation, creativity, the market, the team etc. The talk will include actual examples using visuals and videos to illustrate both successful and unsuccessful pitches. It will also include practical hints on preparing and making of the pitch. A good idea told badly is a bad idea.

GDC Europe 2012

Pete Smith

Sony XDev Studio Europe

free content

Business, Marketing and Management

Business & Marketing