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|Session Name:||Surviving Social Media - Experimentation Leads to Innovation|
|Company Name(s):||Sony Online Entertainment|
|Track / Format:||Business, Marketing and Management|
|Overview:||SOE has been driving hard to continually improve our social media efforts. There are a dozen gurus on every street corner, each offering "the way," but we have found our finest results lead from constant experimentation, being willing to be wrong and abandoning tactics that do not work while constantly seeking out and embracing new ideas and initiatives. Let's face it - social media is constantly changing and no one can predict exactly where it is heading. Not even the gurus.|