|Session Name||This Town Ain't Big Enough for Both of Us - Trend Compendium for the F2P Online Games Industry|
|Track / Format||Business, Marketing and Management|
After years of thriving in the booming online-games industry, with reports of new success stories from individual companies left and right, the market has finally reached a mature but also saturated state. The competition in F2P online games is growing and gaming is getting highly competitive. More and more games are vying for the same amount of users. Traffic is getting expensive for the entire online-gaming market. In addition, we can see even in the midst of change the online-videogame market increasingly sets higher standards for state-of-the-art graphics, original storytelling, advanced game design, innovative technology and user experience. Even though the market for online games will further expand the overcapacity will pose major challenges for the industry.