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|Session Name:||From Core to Casual: The Importance of Diversification|
|Track / Format:||Business and Marketing|
|Overview:||The typical casual game often loses players within weeks of its launch, while action- and strategy-oriented games can attract, retain, and grow a community of players for many years. How can casual games achieve the same success? Join Philip Reisberger, as he discusses the opportunities and challenges of enhancing casual game development with the addition of core game mechanics. Discover the importance of integrating high-quality game content in an easy way that casual gamers will engage with, and learn the advantages (and risks) of expanding a company's game portfolio beyond purely casual titles.|