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|Session Name:||Everything I Needed To Know About Community Management, I Learned From Goat Herders|
|Company Name(s):||Sony Online Entertainment|
|Track / Format:||Customer Experience|
|Overview:||Goat herders. Who better to learn from about the laws of human nature? We'll explore the way that communities are built, how they evolve, and how the passionate investment of thousands of people with common interests can shape the way they, and we, see the world. Attendees will learn about commonalities that apply to all human community groups, and the lessons we can learn about managing these communities for the best return on feedback, engagement and evolution of partnerships between an online game company and its players.|