Why have many top European online games never found the same big audience in North America? From casual to core, social to solo, we find cases of games that "should be big hits" but are not. Veteran game designer Don Daglow advises multiple European online game industry clients, and has been designing online games for 25 years, earning an Emmy(R) Award for creating the original Neverwinter Nights. In this session he'll share 5 key ways in which the North American online game player offers unique challenges and opportunities to European game designers and producers.