| Session Name: | Designing Criminal Case for Virality and Retention |
| Speaker(s): | Bastien Cazenave, Corentin Raux |
| Company Name(s): | Pretty Simple Games, Pretty Simple Games |
| Track / Format: | Free to Play Design & Business Summit |
| Overview: | Criminal Case, by Pretty Simple, is a social and casual game of investigation that has been a runaway hit on Facebook, with 5M DAUs as of April, 97% of which were acquired organically. Designing the virality and retention of Criminal Case was an exercise in going against some commonly-held beliefs in casual Facebook games. Finding our own way of achieving good retention and virality meant creating an inherently social gameplay from the get-go, going for seemingly old-fashioned values such as earning player's word-of-mouth, and much more. |
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