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The Number One Educational Resource for the Game Industry

Session Name: Don't Forget the Parents: Designing Apps for Kids
Speaker(s): Eduardo Henrique
Company Name(s): Movile
Track / Format: Entertainment Apps

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Overview: Movile's Eduardo Henrique will discuss creating an app simple enough for young children that's also appealing to parents. He'll use the case study of Movile's PlayKids TV, a kids-first platform for children's mobile content. The UI is interactive and educational, guiding young children so they can choose content without assistance. With appropriate content and a subscription model that prevents accidental purchases, parents can give kids the mobile device without worrying. Striking a balance between a user experience for kids and parents' concerns, PlayKids TV is an example of the navigation between dual audiences developers must consider when designing kids-first apps.

ADC 2013

Eduardo Henrique

Movile

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Entertainment Apps

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Brand Marketing Apps

Business & Marketing


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