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|Session Name:||Apps and the Business & Marketing of Transmedia in Fiction|
|Company Name(s):||Mirada Studios|
|Track / Format:||Entertainment Apps|
|Overview:||Andrew Merkin, Head of Special Projects and Transmedia at Mirada Studios, will deconstruct the decision-making process behind the successful and the non-successful business models for apps that serve as extensions of a storytelling narrative. The entire app production process will be covered. From concept and narrative development through design and programming, onto final market release and marketing, he will explain how each budgeted dollar translates into content in the app, and will describe pricing models that enrich the entire entertainment experience.|