You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


The Number One Educational Resource for the Game Industry

Session Name: You Built an App? Now What?
Speaker(s): Naghi Prasad, Thiru Arunachalam, Todd Yellin, Amer Tadayon, Christine Lee
Company Name(s): Deep Forest Media, Peel, Netflix, Tap Saloon, Chartboost
Track / Format: Brand Marketing Apps

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

Overview: Developing an app for a mobile device is a very intense activity. Once an app is done and published to an app store, a lot of app developers go through jubilation followed by disappointment. In this session we will focus on the importance of the post publication activities including acquisition of users, retention of users and monetization. We will dive into the industry best practices and experiences of the panelists in each of the 3 major areas; acquisition, retention and monetization. The panelists will use concrete examples to illustrate any of the best practices they share.

ADC 2013

Naghi Prasad

Deep Forest Media

Thiru Arunachalam


Todd Yellin


Amer Tadayon

Tap Saloon

Christine Lee


free content

Brand Marketing Apps

Business & Marketing