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|Session Name:||You Built an App? Now What?|
|Speaker(s):||Naghi Prasad, Thiru Arunachalam, Todd Yellin, Amer Tadayon, Christine Lee|
|Company Name(s):||Deep Forest Media, Peel, Netflix, Tap Saloon, Chartboost|
|Track / Format:||Brand Marketing Apps|
|Overview:||Developing an app for a mobile device is a very intense activity. Once an app is done and published to an app store, a lot of app developers go through jubilation followed by disappointment. In this session we will focus on the importance of the post publication activities including acquisition of users, retention of users and monetization. We will dive into the industry best practices and experiences of the panelists in each of the 3 major areas; acquisition, retention and monetization. The panelists will use concrete examples to illustrate any of the best practices they share.|