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|Session Name:||Mobile Games-as-a-Service: Serving Users for Lasting Success|
|Track / Format:||Business, Marketing & Management|
|Overview:||The mobile gaming market continues to evolve. While some games enthrall the public's thumbs for just a few months, other favorites can top the charts for years. Whether or not a game can keep those fickle fingers, there is clear market potential for mobile games to maintain popularity well beyond launch - when done right. This session will take a deep dive into the games-as-a-service strategy that Storm8 employs to maintain its loyal fan base of more than 200 million players worldwide. Drawing on examples from the social casual hit Dragon Story, Storm8 general manager Vatsal Bhardwaj will tackle what mobile game developers can do today to service players the right way, and keep them playing forever.|