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|Session Name:||Why Whales Sing: Heavy Spenders Drive Virality and Retention|
|Track / Format:||Smartphone & Tablet Games Summit|
|Overview:||Heavy spenders are social animals. They discover new games via online word of mouth, they drive viral growth via inviting and sharing, and they stick to games with strong social features. Whales sing because they love discovering, sharing and connecting. Join this session for actionable results from a survey of heavy spenders in mobile games. Learn how they discover, recommend and share games, what social features they value, and how you can leverage social media channels to drive viral growth and retention with your most valuable user segment.|