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Session Name Kids & Mobile: Monetizing in a Freemium World
Speaker(s) Nancy MacIntyre
Company Name(s) Fingerprint
Track / Format Smartphone & Tablet Games Summit
Overview In Kids & Mobile: Monetizing in a Freemium World, Nancy MacIntyre (Fingerprint CEO) will address the challenges and provide new thinking on how to market kids' apps, plus present key learnings and new opportunities for developers based on the Samsung Kids' Play & Learn Content Initiative (http://www.fingerprintplay.com/callforcontent/). She will discuss the perfect storm for marketing/selling mobile games, how to leverage freemium to drive to profitability, how to be the ideal dev partner and ultimately, how to define success in the kids' app marketplace.

GDC 2014

Nancy MacIntyre

Fingerprint

free content

Smartphone & Tablet Games Summit

Smartphone / Tablet Games


UBM Tech