|The Rituals of Mobile Gaming: Understanding the True Building Blocks of Customer Value
|Troy Skinner, Scott Rigby
|Track / Format:
|Smartphone & Tablet Games Summit
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|Data on play patterns clearly indicates that winning in the mobile space requires more than a focus on the game design itself, but rather, an understanding of how the design needs to resonate with the rituals and patterns in which players want mobile games to fill their needs. This requires not just knowing how to create a great game, but how that game will meet players' expectations for how a mobile game will work across the lifespan of their day, in order to provide maximum value. This session will review objective data on these daily patterns of use, and how mobile games can win by maximizing their ability to always meet players exactly where they are.