Session Name: | Marketing and Monetization for Mobile Indies: Data from the Trenches |
Speaker(s): | Keith Katz |
Company Name(s): | Execution Labs |
Track / Format: | Smartphone & Tablet Games Summit |
Overview: | Getting useful marketing and monetization data is incredibly difficult for small developers these days. Most mobile developers and publishers guard game data with their lives because it gives them a competitive advantage over smaller devs. In this session, Keith Katz - who oversees marketing and monetization for the indie game teams at gaming talent platform Execution Labs - shares actionable learnings (with real, recent numbers) from games that have recently launched on Apple's App Store and Google Play. |