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|Session Name:||Marketing and Monetization for Mobile Indies: Data from the Trenches|
|Company Name(s):||Execution Labs|
|Track / Format:||Smartphone & Tablet Games Summit|
|Overview:||Getting useful marketing and monetization data is incredibly difficult for small developers these days. Most mobile developers and publishers guard game data with their lives because it gives them a competitive advantage over smaller devs. In this session, Keith Katz - who oversees marketing and monetization for the indie game teams at gaming talent platform Execution Labs - shares actionable learnings (with real, recent numbers) from games that have recently launched on Apple's App Store and Google Play.|