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|Session Name:||Overview of the Chinese Mobile Game Ecosystem|
|Track / Format:||Business, Marketing & Management|
|Overview:||China is already the largest smartphone market in the world, and has the greatest smartphone sales velocity. And not unlike everywhere else, games are driving app revenue. Mobile games revenues are growing at an astonishing 66% month over month in China, and this growth is fueling Chinese companies' appetites for games to publish. But who are the right partners? And with the Chinese government loosening rules around publishing games in China, is self-publishing now a viable strategy for Western companies? In this lecture, FunPlus CSO Dan Fiden will provide an overview of the Chinese mobile gaming ecosystem. He'll cover the relevant distribution points, publishing partners and handsets. He'll discuss what deal structures to expect from the various app stores as well as the local publishers. And most importantly, he'll provide an overview of the most popular and successful games in China, with an analysis of their monetization and retention, and the game mechanics that drive their success. FunPlus is a profitable developer and operator of mobile and social games, with over 5 million DAU worldwide.|