| Session Name: | Mastering Your Funnel: How to Keep from Spilling Users |
| Speaker(s): | Rob Carroll |
| Company Name(s): | ROC Applications |
| Track / Format: | Design |
| Overview: | User acquisition is a top developer concern these days. As the cost of acquisition continues to surge, the ability to engage and retain the users you acquire is becoming a critical part of any good user acquisition strategy. During this session, Rob Carroll will go through details on how to build your funnel to maximize the user experience and set-up metrics to give hard data to your results. The session will include a detailed case study on the hit mobile title Dawn of the Dragons, tutorial improvements, and how those changes translated into increased user engagement. |
Recommended
