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|Session Name:||Games Are Made of People|
|Company Name(s):||Everyplay, a Unity Technologies Company|
|Track / Format:||Discoverability|
|Overview:||Join Mickey Maher, vice president of business development with Everyplay (a Unity Technologies company), to understand why adding deep social features to games is the smartest investment developers can make to ensure its success. In this session, Mickey will also share actionable results from case studies and reveal research conducted with heavy spenders in mobile games, including how they discover, recommend and share games; what social features they value; and how developers can leverage social media channels and mobile video to drive viral growth and retention amongst players.|