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|Session Name:||Hello, Delicious Friends: In and Out of Character on Social Media|
|Company Name(s):||Failbetter Games|
|Track / Format:||Community|
|Overview:||Failbetter Games has been making offbeat narrative games for five years now, and evolved into a successful indie studio. We'd never have survived this long without a loyal and supportive community. When the time came to Kickstart our latest game, they were invaluable at every stage. This talk describes how we used both in-character and out-of-character engagement on social media to grow, assist, engage with and benefit from that community - the specifics of different channels, the utility of playful menace and the dangers of Kickstarter-funded tattoos.|