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|Session Name:||Marketing and Monetization for Mobile Indies: New Data from the Trenches|
|Company Name(s):||Execution Labs|
|Track / Format:||Business & Marketing|
|Overview:||Recent marketing and monetization data is difficult for small game developers to find. Execution Labs (XL) -- a talent platform for game developers -- collects and analyzes this data from our indie studios, and Keith makes a point of sharing it with others. XL has launched multiple high-quality games for Android, iOS and Kindle within the last year, so Keith's data is fresh and actionable. Keith will also share some best practices in marketing that XL's studios have implemented after extensive trial and plenty of error.|