You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

Session Name: How to Catch a Unicorn: De-Risking Creativity
Speaker(s): Joost van Dreunen
Company Name(s): SuperData Research, NYU Game Center
Track / Format: Business & Marketing
Overview: Creativity is inherently risky. Designing, developing, distributing and publishing games is perhaps one of the riskiest businesses around. But you don't have to be a finance droid to make a few effective changes to your operation that will give you a better chance of long-term sustainability, and therefore, more creative freedom. In this lecture, we will identify the major stumbling blocks that game companies face, and see how others have either overcome or succumbed to them. Building on market data, consumer insights and company case studies, we'll take a look at what you can do reach the middle ground between business rationalization and creative freedom.

GDC Next 2014

Joost van Dreunen

SuperData Research, NYU Game Center

free content

Business & Marketing

Business & Marketing