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|Session Name:||Advertising 101: The Journey of an Ad from Marketer to Consumer|
|Track / Format:||ADC|
You've built an app and as it has grown in popularity, you've started to monetize your users through banner, rich media and/or video ads. While monetizing your app is great, you may not know a lot about where these ads are coming from, what companies are involved in the process, and who pockets what portion of the money involved. This information not only affects your bottom line, but is pertinent to know for ensuring a positive user experience. As an ad tech industry veteran, Michael Wright will offer a comprehensive overview of the lifecycle of an ad, all the way from brand to user. This crash course will help the non-expert gain a clearer understanding of the journey of an ad impression, including all the companies it touches along the way before it reaches your users.