| Session Name: | A User-Centric Approach to Mobile Game Measurement (Presented by Google) |
| Speaker(s): | Russell Ketchum |
| Company Name(s): | Google Inc |
| Track / Format: | Business & Marketing |
| Overview: | Understanding your users is essential to create a successful game. You should have the insights that lets you answer questions such as: "Where are my most valuable users coming from?" "What makes them stick?" "What makes them leave?". Once you have understood who your best players are, you should be able to segment them and offer a more tailored experience. Google Analytics for mobile apps lets you find the answer you need to constantly improve your acquisition, engagement and monetization strategies. Learn how to leverage your data to drive success. |
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