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|Session Name:||Playing Your Own Game: How Mobile Indies Can Maximize Their Chances Before Global Launch|
|Company Name(s):||Execution Labs|
|Track / Format:||Business, Marketing & Management|
|Overview:||You're an indie developer, so why prepare your game for launch like the big guys do? At Execution Labs, a hybrid incubator and accelerator for indie game studios, we've learned through lots of trial and plenty of error (and by the necessity of small budgets) how to prep our games for maximum success prior to global launch. During this session, we'll share LIVE DATA from six recently launched games and share how market research, tactical soft launches and testing can help you compete on a (more) level playing field before you're outspent by the likes of EA and Supercell. If you're curious about CPIs in various test markets (and how to choose your test markets), feature placements/store rankings and resulting downloads, retention metrics and revenue numbers this session is for you!|