You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
Session Name Taking Flight Again: Planning the Launch of Angry Birds 2
Speaker(s) Eric Seufert
Company Name(s) Rovio
Track / Format Business, Marketing & Management
Overview The Angry Birds franchise enjoys significant consumer recognition; as a result, the user acquisition strategy for the launch of Angry Birds 2 needed to focus on generating awareness as well as campaign-level performance in generating installs. This talk will walk attendees through the strategy Rovio's User Acquisition team used to launch Angry Birds 2, which was to drive reach in order to increase the performance of all of the channels that provided discovery of the game, not just mobile advertising campaigns. The talk will outline the tactics and channels that were used to achieve more than 20 million installs in the first week of the Angry Birds 2 global launch.

GDC 2016

Eric Seufert

Rovio

free content

Business, Marketing & Management

Business & Marketing


UBM Tech