|Session Name||Understanding Engagement in the Rapidly Expanding Gaming Universe|
|Track / Format||Business, Marketing & Management|
New ways to engage with interactive entertainment have created a market with more players, more options, and more dollars than ever before. While a market with greater diversity creates more opportunity for publishers and developers to innovate and find new audiences, it also creates more opportunity to misunderstand the wants of specific player groups.
In this talk, EEDAR's VP of Insights, Patrick Walker, will present EEDAR data from a variety of sources, including multiple consumer surveys and gameplay data to explore gamer demographics and engagement patterns across the landscape of different gaming experiences.
The presentation will explore actionable patterns in engagement in the context of new experiences (e.g. VR, wearables) new ways to engage (e.g. Early Access, eSports, project backer), and new ways to consume content (e.g. Free-to-Play, Twitch, etc).