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|Session Name:||'The Witcher 3: Wild Hunt' Theory and Practice of Gamer-Centric Brand Development|
|Company Name(s):||CD Projekt RED|
|Track / Format:||Business, Marketing & Management|
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|Overview:||Successfully managing your IP and taking your game to the market is as difficult as creating a good game. This talk will include an elaboration on the logic behind the decisions made during pivotal moments of The Witcher 3: Wild Hunt marketing & communication lifecycle, thoughts on transparent SKU creation, and a comparison of the team's actions with those taken by key industry players. The lecture will also deliver a set of best pre and post-release practices game developers can immediately incorporate into their business.|