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|Session Name:||Breaking Ad: The Formula for Winning Video Advertising|
|Track / Format:||Business & Marketing|
|Overview:||With the cost of user acquisition reaching all-time highs, developers need to be increasingly creative about finding effective and efficient avenues to attract players. In the last year, video ads have continued to drive higher install rates, lower CPIs and overall monetization for games; when done right. This session will discuss how to produce high-performing video ads through effective data testing, analysis and iteration. Using real-world campaign examples for game ads that "failed" and later succeeded, attendees will walk away with best practices on improving video advertising strategies to win the mobile UA race.|