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|Session Name:||Mobile Gaming and the Retention Rhetoric|
|Company Name(s):||Tamalaki Publishing|
|Track / Format:||GDC Mobile Summit|
|Overview:||The industry is getting increasingly better at acquiring the right players for its mobile games. But how does it keep those players interested and what makes them come back? How long is the ideal game session? What can be learned from other apps like Tinder and Wish? Tamalaki has published more than 100 titles on Android that are mainly popular among women 30+. With various grades of success, they have defined some key factors why their most popular games remain on top where others fall.|