This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||'Ice Age Adventures': UX Diagnosis for a Live-Ops Game (Case Study)|
|Company Name(s):||Digit Games Studio|
|Track / Format:||UX Summit|
This case study takes a deep look at how UX designers collaborate everyday and work with data scientists, monetization teams, product teams and developers to diagnose problems affecting the KPIs. Proposing practical UX solutions within tight constraints whilst balancing (and keeping a close eye) on the company's business milestones. More importantly, this talk will cover how to use data to back up the application of proper UX, and help the company understand the user and become more player focused.