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|Session Name:||From Rational to Emotional: Designs that Increase Player Retention|
|Company Name(s):||Epic Games|
|Track / Format:||UX Summit|
|Overview:||Humans aren't always as rational as they might think. They are subjective thinkers who are driven by powerful, and often misunderstood, emotions. This talk will dissect the basic emotions that drive everyone, and provide specific examples of design techniques that encourage the formation of enduring emotional ties that could enhance both retention and enjoyment for players. This is NOT a talk about narrative design or "how to make people cry", but an evaluation of the underlying factors that can create emotional attachment, and how to encourage those connections in games with focused design and UX techniques.|