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|Session Name:||It Takes Two to Tango: Integrating UX Research and Production at EA|
|Company Name(s):||Electronic Arts|
|Track / Format:||UX Summit|
|Overview:||Improving the user experience throughout game development requires meaningful actionable UX insights that support the advancement of quality production. Setting processes to seamlessly integrate user research findings into iterative development is challenging. Research and design should be fully synchronized to avoid missing key UX opportunities to thrive within production's tight timelines and to oversee reachable UX wins to improve the game. Over the last several years EA has been iterating and optimizing the flow for UX research and production. This talk shares best practices on organizational structure, UX processes, and effective communication to enable such collaboration applicable from small teams to AAA titles.|