You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


Session Name:

Throwing Out the Dopamine Shots: Reward Psychology Without the Neurotrash


Have you ever heard someone say a game gave them a "shot of dopamine"? What does this mean? This talk will dispel the neuromyths around dopamine and focus on the psychology behind reward systems in game design. The topics covered will include basic reward principles, cognitive biases that impact reward perception, and the importance of progression, control, social interaction, and expectation, and the vital role of feedback and UX when designing effective rewards. When it comes to designing an effective reward, if players like it, have learned how to get it, or are motivated to get it can be different outcomes.

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • GDC 2017
  • Ben Lewis-Evans
  • Epic Games
  • free content
  • UX Summit
  • Design