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The Number One Educational Resource for the Game Industry

Session Name:

Put a Face on It: The Aesthetics of Cute


In this talk, Jenny Jiao Hsia will present a case for why game developers should care about cuteness. She will address where this form of counterculture originated, how it resists current trends, and why cuteness is empowering, both on an individual and social level. Jenny will explain how she values cuteness as a central component to her design aesthetic by sharing the experiences she learned from making games like IGF Best Student Game winner Beglitched, IGF-nominated Stellar Smooch, and other various prototypes. She will explore how she developed her visual style in her past projects and how she incorporates this aesthetic into her current work. Along the way, Jenny will explain how she uses this silly aesthetic in her design process to make serious topics resonate.

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  • GDC 2017
  • Jenny Jiao Hsia
  • Hexecutable
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  • Independent Games Summit
  • Independent Games