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|Session Name:||Game Accessibility: Practical Visual Fixes from EA's 'Madden NFL' Franchise|
|Company Name(s):||EA Sports|
|Track / Format:||Advocacy|
|Overview:||Over half a million 'Madden NFL 17' players are color blind, and over 25 million people in the United States have other visual disabilities. This presentation covers several of the visual accessibility settings in 'Madden NFL 17', from simple tweaks such as optional enlarged game art and brightness/contrast controls, to a novel colorblind solution involving no game asset changes. See how player engagement aided in creating big wins on a small budget. Example code is available in supplemental slides, but no programming (or football) experience is required.|