This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Grounded Mixed Reality: Avoiding the Sticker Effect|
|Company Name(s):||A Stranger Gravity|
|Track / Format:||Innovation|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||AR is in limbo: fundamentally powerful, but always in the shadow of its older sibling VR. This talk discusses the creation of "grounded" mixed reality experiences: those that become a part of real world, and strive to bypass the "sticker effect" endemic to much of the current AR field. Head of Studio, John Austin, reflects and breaks down how A Stranger Gravity has approached designing grounded mixed reality, building spaces that are neither virtual or real, but somewhere in between.|