GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Beta vs Soft Launch in Mobile Games|
|Track / Format:||Business & Marketing|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||The phases in which your game first finds its way into the hands of your players are an intense period when you learn whether your game can make it and find its place on the charts. One of those phases is the soft launch. In the F2P mobile gaming industry, it has become a very familiar concept. This session will go a step back and talk about the beta program which is something not many mobile games are organizing. Using Nordeus' 'Spellsouls: Duel of Legends' as a case study, this talk will explain the processes of both beta and soft launch. It will highlight the differences between those and results that followed. Those differences can sometimes be, as in Nordeus' case, huge and somewhat unexpected. That means a lot of learnings. So join this talk as Nordeus shares their learning points which can help you be more effective in launching your next game.|