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|Session Name:||Frictionless Media: Why Community Is the New Marketing|
|Company Name(s):||PlayBrain, Inc.|
|Track / Format:||Community Management Summit|
|Overview:||Frictionless Marketing/Media combines the best in content, event and influencer marketing, and it is changing the way games are promoted. As mainstream marketing such as display advertising, TV commercials and OOH reduce in effectiveness, Frictionless Marketing is picking up the slack. In this talk you will learn how Frictionless Marketing is turning community teams into the core of the marketing department, and this session will cover some of the new medias emerging from community activities and how to execute them.|