|Esports In-Depth: The Role of Game Developers in Building Sports of the 21st Century
|Catalyst Sports & Media
|Track / Format:
|Business & Marketing
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|2018 will go down in history as the dawning of the modern era of esports. From the advent of franchised leagues to the growth of non-endemic sponsorships, the esports industry is finalizing its transition from serving solely as a marketing engine for the underlying games to an independently monetizable set of spectator sports. This session will provide an overview of the esports industry, and dive deeply into the power dynamics and economic relationships between all key stakeholders. In particular, it will focus on the role of the publisher in building, supporting, and growing the sports of the 21st century.